Julebryg
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Julebryg - Winter beer in the Scandinavian tradition
Julebryg literally means “Christmas beer” – and in Denmark it is much more than just a seasonal beer. It marks the official start of the winter and festive season. It is pronounced “Julebrüg”: soft J, short ü, the g at the end barely audible.
Julebryg is associated with one of the most important beer moments in Scandinavia: J-Dag(Julebryg Dag).
On this evening – always the first Friday in November, at exactly 20:59 – the first Christmas beer is served throughout Denmark. Not a sip before. No winter feeling without it.
Collab Brew with BRLO - working together
Together with our friends from BRLO in the brewery in Berlin-Spandau, we not only planned, but also also lent a hand together.
A joint Julebryg – inspired by the classic Danish Christmas beer, but brewed with our own signature.
Everything that makes up winter for us has gone into this brew: Together, we developed the recipe further and refined it with cardamom, coriander, star anise, dried orange peel and muscovado sugar – like liquid fireplace warmth, a spice cabinet and festive beer culture in one glass.
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More InformationDanish community in Hamburg
Hamburg has a small but lively Danish community. With Danish schools, the Danish Seamen’s Church as a meeting place and many expats from Danish companies, the connection is strong. Historical proximity and cultural links keep the exchange alive.
